The Car Industry 2011

One of the big talking points of car traders and dealers throughout the UK at the moment is how will the industry fare in 2011.

It has been an extremely difficult period over the last couple of years for the industry, particularly 2010. The general election, the football world cup and the recession the country has been in all made it very hard for companies to reach breakeven point, never mind turn a profit. The current wave of bad weather we are having further enhances the feeling of negativity as in many cases showrooms, dealerships and garages have literally been brought to a standstill with no footfall at all coming through their doors.

The obvious question on the consumer’s lips is how do we give our cash for cars? The public is nervous. With fluctuating prices on what cars are worth, stock not turning frequently and people generally not spending money on vehicles then it is clear something has to give.

This is where it is  paramount that the trade side and the consumer side come together to achieve the best outcome for all, this being a constantly moving industry where “Joe Public” can go out with a particular car in mind and have various options to purchase said car. On the trade side they should have the confidence to purchase and hold stock, and be able to offer the consumers, good and various deals on vehicles and products. This will then give the public the confidence to give cash for cars. Hopefully then we can see this great British industry of ours turn itself around and once more be a vital and vibrant cog in the British economy.